NEWS RELEASE – WNY One of 26 Locations Nationally Chosen to Premier New MORE THAN PINK Walk Event in 2019
Susan G. Komen’s Reimagined Event Improves Connection to Lifesaving Work Locally & Nationally
January 24, 2019 – Susan G. Komen Upstate New York, with headquarters in Buffalo, recently announced exciting changes to its annual fundraising event that will take place in June of this year. Komen has been hard at work on the next evolution in the history of the Race for the Cure® series, and members of Western New York will be among the first in the country to see it!
The Buffalo-based event has been selected to be one of twenty-six locations across the country to launch the new Susan G. Komen MORE THAN PINK WalkTM, which along with a new name will include a fresh look and reimagined experience focused on energizing the community around the lifesaving work Komen’s supporters make possible. This new approach is based on input from participants across the country, data from nine pilot events in the fall of 2018, and by Komen’s own observations from years as the leader in community engagement events supporting breast cancer research, care programs, community advocacy, and action.
“Much of what we have all come to love about the Race for the Cure will continue with our introduction of the MORE THAN PINK Walk,” said Colleen Nossavage, the longstanding volunteer event chair in the Western New York Community. “These changes are intended to increase people’s connection to our work beyond breast cancer awareness. Together, we are more than pink – we are truly a giving community of friends and neighbors who want to do more for research. As the daughter of a 25 year survivor I also know that we need to do more for our loved ones, more for those among us who are living with breast cancer – including metastatic breast cancer – and more to get us to cures.”
The biggest difference participants will see is that the MORE THAN PINK Walk will not have a timed running element, focusing instead on the vast majority of attendees who have historically walked the route. The event in Western New York will continue its longstanding traditions of recognizing survivors and those living with metastatic breast cancer through the introduction of Hope Village, providing the opportunity for friends and family to honor and celebrate the lives of those who have lost their battle to the disease with the introduction of a special We Remember tent, and connecting members to the mission through the introduction of the four Komen Pillars of research, care, community and action.
Komen Upstate New York – Western New York MORE THAN PINK Walk
June 8, 2019 | Buffalo RiverWorks
Start Your Team and Register Online Now at www.komenupstateny.org/wnywalk
“We’re excited about this new chapter and we encourage everyone to register and to set a bold fundraising goal this year! The committee looks forward to seeing Survivors, Promise Society Members, sponsors, volunteers, friends, family and all who are excited to join on June 8th at Buffalo RiverWorks!” added Nossavage.
For more information on the premier of the Western New York MORE THAN PINKTM Walk and what changes to expect, please visit us online at www.komenupstateny.org/wnywalk.
ABOUT SUSAN G. KOMEN UPSTATE NEW YORK
As part of a global network of affiliates working toward a common vision of a world without breast cancer, Komen Upstate New York supports the Komen Mission: To save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
With headquarters in the city of Buffalo, Komen Upstate New York is a resource for breast cancer and breast health needs across the state, from outreach & education about risk factors and early detection to support and information for all those affected by this disease. The four statewide offices in Buffalo, Syracuse, Elmira and Albany support the battle on local fronts within their communities, and also work to contribute to efforts of nationally funded research breakthroughs.
Since 2001, funds raised across the eight counties of WNY have allowed for over $4.6 million to be awarded locally in support of life-saving initiatives and programs that impact those struggling with a breast cancer diagnosis. Additionally, the affiliate has helped leverage efforts to secure over $12 million in national Komen funding that has been awarded to research initiatives at Roswell Park Cancer Institute, the University at Buffalo, and other local institutions.
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